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About Us
We believe authentic content performs best. In a world flooded with cheap content, our focus is on creating real content people genuinely enjoy engaging with, then layering modern digital advertising strategies on top to turn attention into real results.
That mindset is what Just So You Know Media was built on. Starting in 2023, the goal was to help small local businesses gain traction on social media through authentic community-driven content. Using our own platform, @justsoyouknowhfx, local review-style content was created around the businesses, food, events, and people that make Halifax what it is. Since then, the strategy has evolved into a full marketing system that combines organic content with modern digital advertising to help both local Halifax brands and global brands grow online.
Our Services
Services are structured as monthly programs designed to create long-term growth, not one-off posts. Each package is built modularly around your brand’s goals, combining content creation, strategy, influencer marketing, and digital advertising into one ongoing marketing system. The focus is on consistently building attention, growing your audience, and turning engagement into measurable business results over time.
Consultation
Strategic planning focused on helping your brand grow across social media and digital platforms through consistent direction, analytics, campaign planning, and modern organic and paid advertising strategies. Built to create a clear roadmap for your content, marketing, and overall online presence.
Content
Content built around the personality, passion, and identity of your brand. Through short form video, photography, and graphic design, the focus is on creating authentic content designed to perform organically while also being strategically built for modern digital advertising and conversion-focused campaigns.
Digital Ads
Modern digital advertising strategies focused on turning attention into measurable business results. Through audience targeting, retargeting, campaign optimization, and platform-specific strategy, campaigns are built to maximize reach, engagement, conversions, and return on investment across Meta (Instagram & Facebook), Google, TikTok, Snapchat, and Reddit.
Portfolio
From small local Halifax startups to globally recognized brands, every strategy is built around the unique identity, audience, and goals of the business. Community-focused brands like The Vintage Mansion rely on authentic storytelling, personality-driven content, and local engagement, while larger brands like Crumbl require structured campaigns that balance brand consistency with high-performing social content. Every project combines creative content production with modern digital advertising strategies to build long-term brand growth, audience trust, and measurable results.
Crumbl Dartmouth
Consultation + Content
The Funky Flea
Consultation + Content + Digital Ads
The Vintage Mansion
Consultation + Content + Digital Ads
Splashifax
Consultation + Digital Ads
Tiny Tapes
Consultation + Digital Ads
Ready to grow?
Contact us below and let’s build a strategy that turns attention into customers.
© 2035 by The Pellatel Group.